Annenberg School for Communication

Founded in 1959 through the generosity and vision of diplomat and philanthropist Walter Annenberg, The Annenberg School for Communication stands at the forefront of education, research, and policy studies on the processes, nature, and consequences of existing and emerging media. The School offers students a firm grounding in a wide range of approaches to the study of communication and its methods, drawn from both the humanities and the social sciences. Home to a wide range of centers and projects, including the Annenberg Public Policy Center, the Center of Excellence in Cancer Communication Research, the Center for Global Communication Studies, the Scholars Program in Culture & Communication, the Institute for Public Service, and others, research at Annenberg encompasses political communication, global communication, health communication, visual communication, cultural studies, children and media, as well as new media and information technologies, with interests extending beyond the classroom. For decades, research conducted by faculty and students at the Annenberg School has influenced public discussion of the role of the media in shaping the perceptions of the viewing public.

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Now showing 1 - 10 of 128
  • Publication
    Assessing Impact, Evaluating Adaptability: A Decade of Radio La Benevolencija in Rwanda, Burundi and the DRC
    (2014-05-05) Kogen, Lauren
    For the past decade, Radio La Benevolencija (RLB) has worked in Rwanda, Burundi, and the DRC to provide citizens with tools for recognizing and resisting manipulation to violence and healing trauma. Until now, however, its numerous programs, projects, and contributions had not been synthesized, and its findings had not been evaluated as whole. The Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania conducted an evaluation of RLB’s past ten years of work in the Great Lakes Region. In addition to understanding the aggregate impact of RLB’s programs, this meta-evaluation seeks to investigate what RLB’s work offers to others engaged in this field. We therefore seek to understand the adaptability of RLB’s methodology to other countries and contexts and how the RLB model might be used a prototype for future interventions.
  • Publication
    Mapping ICTs in Somalia: Policies, Players, and Practices
    (2014-06-01) Center for Global Communication Studies at the Annenberg School for Communication

    This report offers a review of the policies and players that impact media and Information and Communication Technology (ICT) policies and practices in Somalia. The research, supplemented with interviews with senior policy advisors on ICTs, civil society organizations, journalistsâ unions, and the private sector, suggests that the Somali Federal Government faces significant hurdles in constructing a national media policy. These can be reduced to the following four key challenges:


    1) A weak central government;
    2) A geographically and politically fragmented media environment;
    3) A strong private telecommunications sector that benefits from a lack of regulation;
    4) A preference by many actors for the traditional xeer and sharia law systems, rather than a formalized ICT regulatory environment.

  • Publication
    How Black Twitter and Other Social Media Communities Interact With Mainstream News
    (2018-01-01) Freelon, Deen; Lopez, Lori; Clark, Meredith D; Jackson, Sarah J
  • Publication
    Commercial Remote Sensing Satellites and the Regulation of Violence in Areas of Limited Statehood
    (2015-01-01) Livingston, Steven
    The number and sophistication of commercial remote sensing satellites has grown steadily since 2000 when the first high resolution satellite went into service. The nature and trajectory of the growth in satellite technology is outlined in this paper. The discussion is placed in the context of an international relations theory about statehood. An area of limited statehood framework is outlined, especially as it relates to the maladroit use of force by limited states unable or unwilling to discipline security personnel or otherwise control the use of force. Of course, another possibility is that the use of excessive and indiscriminant violence is deliberate. We consider the “regulation of violence” to be deliberate violence by nonstate actors serving as “functional equivalents” for state oversight functions not found in limited statehood. NGOs and other international institutions, comprising what Keck and Sikkink call a Transnational Activist Network (TAN), use remote sensing satellites to gather data about uses of force by weak-state security apparatuses. Put more formally, we investigate the use of commercial, high-resolution remote sensing data by TANs as they attempt to regulate excessive and indiscriminate violence used by the security apparatuses of states that can be thought of as limited in key dimensions.
  • Publication
    Internet Policy Formation in Latin America: Understanding the Links Between the National, the Regional, and the Global
    (2015-06-01) Aguerre, Carolina; Galperin, Hernan
    Until recently, internet governance was a relatively obscure topic in most technology policy agendas in Latin America. But in mid-2013, revelations about widespread surveillance of internet communications dramatically transformed conversations about the issue. The work addresses the institutional consolidation of emerging experiences in national contexts to address internet governance and policy as well as their effectiveness in shaping regional and global processes. This paper takes a comparative approach, by looking at several national cases; the experience of Argentine Commission for Internet Policy (CAPI) created in 2014; Costa Rica with the Internet Consulting Committee (in 2012) and Mexico with the Initiative Group (2012). These cases were examined against the backdrop of the well documented Brazilian experience and its Internet Steering Committee (CGI)( 2005). The research analysed the national internet governance mechanisms in the early stages of the institutionalization process, looking at the main developments that have shaped actors’ strategies as well as the evolution of internet regulations in these countries. The three cases differ in both the degree of formality, working mechanisms and stakeholder representation in these new bodies. In each national context, it is clear that governments are now working to formalize policymaking arrangements, as the original informal coordination mechanisms that gave rise to the internet in these countries are no longer sufficient. The bridges between the international and the domestic field will tend to rely on more formally institutionalized spaces as states become more involved with the issue.
  • Publication
    Divided We Feel: Partisan Politics Drive American's Emotions Regarding Surveillance of Low-Income Populations
    (2018-04-01) Turow, Joseph; Hennessy, Michael; Draper, Nora; Akanbi, Ope; Virgilio, Diami
  • Publication
    Americans Reject Tailored Advertising and Three Activities That Enable It
    (2009-09-01) Turow, Joseph; King, Jennifer; Hoofnatle, Chris Jay; Bleakley, Amy; Hennessy, Michael
    This nationally representative telephone (wire-line and cell phone) survey explores Americans' opinions about behavioral targeting by marketers, a controversial issue currently before government policymakers. Behavioral targeting involves two types of activities: following users' actions and then tailoring advertisements for the users based on those actions. While privacy advocates have lambasted behavioral targeting for tracking and labeling people in ways they do not know or understand, marketers have defended the practice by insisting it gives Americans what they want: advertisements and other forms of content that are as relevant to their lives as possible. Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentages - between 73% and 86% - say they would not want such advertising. Even among young adults, whom advertisers often portray as caring little about information privacy, more than half (55%) of 18-24 years-old do not want tailored advertising. And contrary to consistent assertions of marketers, young adults have as strong an aversion to being followed across websites and offline (for example, in stores) as do older adults. This survey finds that Americans want openness with marketers. If marketers want to continue to use various forms of behavioral targeting in their interactions with Americans, they must work with policymakers to open up the process so that individuals can learn exactly how their information is being collected and used, and then exercise control over their data. We offer specific proposals in this direction. An overarching one is for marketers to implement a regime of information respect toward the public rather than to treat them as objects from which they can take information in order to optimally persuade them.
  • Publication
    Introduction to News Media Law and Policy in Jordan, 2nd edition
    (2011-05-01) Center for Global Communication Studies at the Annenberg School for Communication

    The goal of this volume is to examine and assess the legal environment the institutions, laws, and practices in which news media operate in Jordan. It is designed for those in Jordan for whom information and communication is important: citizens, government officials, organizations of civil society, indeed, almost everyone. We seek to describe the system of laws and policies, including basic rights, that affect the way in which information and ideas about public affairs are selected, packaged, distributed, and received. We try to place rules and regulations in context, at least a public context. It is impossible, here, to describe the complex history, the religious institutions, the geopolitical events and other very considerable matters that affect how speech flows. We concentrate, therefore, on press and media laws and their implementation.

    By â news media law,â we mean the set of institutions and rules that affect the activities resulting in the dissemination of information and ideas about public affairs to the general public. This includes not only those institutions and rules designed to advance the free exercise of such activity, but also those that are intended to protect other interests with which this exercise might conflict. Indeed, the essence of news media law lies in the inherent, continual need to strike the appropriate balance between press freedoms and competing public and private values and interests.

    At the same time, our scope is closely defined. We do not seek to make this presentation comprehensive: an encyclopedic survey of all legal provisions affecting news media activity would be beyond the scope and space limitations of this volume. Therefore, most issues regarding the structural aspects of Jordanâ s media regulation (for example, ownership of mass media) are not included here. Instead, we focus on the legal environment in which the news media operate, organizing our material according to a way of thinking about media in a society that is seeking to increase the participation of its citizens in the functioning of government. We emphasize the importance of the rule of law itself, and then the laws and policies governing journalistsâ access to information and content regulation, as well as content-neutral rules that affect how the media perform.

    Laws and policies are frequently looked at in isolation. Laws are also often analyzed and discussed with attention paid merely to their wording. However, each society has a cluster of activities, interactions of laws, and settings in which they exist that make those laws more or less effective. Different states, at different stages of development, require different strategies for thinking about the role of media and, as a result, for thinking about the design and structure of the environment in which they operate. We seek to explore the particular laws of Jordan, and the institutions which give them meaning.

  • Publication
    Making Real-Time Drama: The Political Economy of Cultural Production in Syria’s Uprising
    (2014-10-01) Della Ratta, Donatella
    In CARGC Paper 2, Della Ratta explored how one 2013 Syrian television serial, Wilada min al-Khasira [Birth from the Waist] responded in real time to unfolding events of the Syrian revolution. She argued that the serial offers a living site for scholarly reflection on how cultural production and the power relations that shape it might shift, recombine, and adapt in the context of the three-year-old uprising turned into an armed conflict. Della Ratta mobilized the television serial to explore how the geopolitical relationships between Syrian and Gulf political elites had been dramatically reconfigured.
  • Publication
    A Scholarly Look at Reporting the War
    (2004-01-01) Zelizer, Barbie