Annenberg School for Communication

Founded in 1959 through the generosity and vision of diplomat and philanthropist Walter Annenberg, The Annenberg School for Communication stands at the forefront of education, research, and policy studies on the processes, nature, and consequences of existing and emerging media. The School offers students a firm grounding in a wide range of approaches to the study of communication and its methods, drawn from both the humanities and the social sciences. Home to a wide range of centers and projects, including the Annenberg Public Policy Center, the Center of Excellence in Cancer Communication Research, the Center for Global Communication Studies, the Scholars Program in Culture & Communication, the Institute for Public Service, and others, research at Annenberg encompasses political communication, global communication, health communication, visual communication, cultural studies, children and media, as well as new media and information technologies, with interests extending beyond the classroom. For decades, research conducted by faculty and students at the Annenberg School has influenced public discussion of the role of the media in shaping the perceptions of the viewing public.

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  • Publication
    The Voice of the Visual in Memory
    (2004-01-01) Zelizer, Barbie
    For as long as collective memory has been an area of scholarly concern, the precise role of images as its vehicle has been asserted rather than explicated. This essay addresses the role of images in collective memory. Motivated by circumstances in which images, rather than words, emerge as the preferred way to establish and maintain shared knowledge from earlier times, it offers the heuristic of "voice" to help explain how images work across represented events from different times and places. The essay uses "voice" to elucidate how the visual becomes an effective mode of relay about the past and a key vehicle of memory.
  • Publication
    Mathematical Theory of Communication
    (2009-01-01) Krippendorff, Klaus
  • Publication
    Work Status, Television Exposure, and Educational Outcomes
    (1983) Messaris, Paul; Hornik, Robert
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  • Publication
    Semantic Networks and Applications in Public Opinion Research
    (2018-01-01) Yang, Sijia; González-Bailón, Sandra
  • Publication
    Introduction to "The 2000 Presidential Election and the Foundations Of Party Politics"
    (2004-01-01) Johnston, Richard; Hagen, Michael; Jamieson, Kathleen Hall
  • Publication
    Public Television and Pluralistic Ideals
    (2008-01-01) Goodman, Ellen P; Price, Monroe
    Achieving pubilc service pluralism in the Unites States context is so idiosyncratic, so much a product of particular historic and governmental developments, that it is diffi cult to draw lessons that are useful for the United Kingdom. The differences are rooted in the distinct (1) role of federally licensed commercial stations; (2) expectations about the contributions of public broadcasting to pluralism in program offerings; and (3) structures of public broadcasting. In this brief essay, we try to show what aspects of pluralism and diversity are valued in the very special case of US media policy and how the idea of public service plays out at a time when an increasingly fractionated society faces a fractionated array of media offerings.
  • Publication
    Dualcasting: Bravo's Gay Programming and the Quest for Women Audiences
    (2007-09-01) Sender, Katherine
    In the summer of 2003, gays were big news in the United States and Canada: the U.S. Supreme Court overturned sodomy laws in all states, the Canadian government decided to award marriage licenses to same-sex couples, and Gene Robinson was confirmed as the bishop of New Hampshire, making him the first openly gay and partnered Episcopalian bishop in the Anglican church. The television show that catalyzed the national imagination was Bravo cable channel's Queer Eye for the Straight Guy, a makeover show in which five gay men worked with the raw material of a stylistically and socially incompetent heterosexual in order to "build a better straight man."
  • Publication
    Covering Atrocity in Image
    (1998) Zelizer, Barbie
    Using images to bear witness to atrocity required a different type of representation than did words. Images helped record the horror in memory after its concrete signs had disappeared, aud they did so in a way that told a larger story of Nazi atrocity. As the U.S. trade journal Editor and Publisher proclaimed, "the peoples of Europe, long subjected to floods of propaganda, no longer believe the written word. Only factual photographs will be accepted." While words produced a concrete and grounded chronicle of the camps' liberation, photographs were so instrumental to the broader aim of enlightening the world about Nazi actions that when Eisenhower proclaimed "let the world see," he implicitly called upon photography's aura of realism to help accomplish that aim. Through its dual function as carrier of truth-value and symbol, photography thus helped the world bear witness by providing a context for events at the same time as it displayed them.
  • Publication
    Ownership in Russia
    (1996) Price, Monroe; Krug, Peter
    The broad strokes of Russian media ownership policy are relatively easy to identify: a commitment, expressed in statutory form, to mass media pluralism, marked by both state and private ownership. Beyond that however, the lines become blurred, as policy formulation becomes subject to competing demands. State domination and control gives way, but not without complex relationships to the past. In this chapter, we examine the process of change by attempting to identify the key elements of this hybrid system, focusing on several aspects of transformation, each of which, in some way, is connected to ownership. We shall first place these matters in historical context, and then describe the framework within which key decisions are made: the sources of law and policy.