Annenberg School for Communication

Founded in 1959 through the generosity and vision of diplomat and philanthropist Walter Annenberg, The Annenberg School for Communication stands at the forefront of education, research, and policy studies on the processes, nature, and consequences of existing and emerging media. The School offers students a firm grounding in a wide range of approaches to the study of communication and its methods, drawn from both the humanities and the social sciences. Home to a wide range of centers and projects, including the Annenberg Public Policy Center, the Center of Excellence in Cancer Communication Research, the Center for Global Communication Studies, the Scholars Program in Culture & Communication, the Institute for Public Service, and others, research at Annenberg encompasses political communication, global communication, health communication, visual communication, cultural studies, children and media, as well as new media and information technologies, with interests extending beyond the classroom. For decades, research conducted by faculty and students at the Annenberg School has influenced public discussion of the role of the media in shaping the perceptions of the viewing public.

Search results

Now showing 1 - 10 of 74
  • Publication
    On Systems Thinking
    (1979-11-15) Krippendorff, Klaus
  • Publication
    What's Wrong with Content Analysis: A Methodological Critique
    (1969-06-01) Krippendorff, Klaus
  • Publication
    Communication, Social Organization and the Redefinition of Death A Case Study in the Institutionalization of an Idea
    (1979) Rado, Leslie Ann
    One of the problems of most interest to students of communication is the analysis and conceptualization of the social processes by which our common notions of what exists, what is important and what is legitimate are shaped. These notions are social and cultural meanings -- values, norms, practices -- the stuff of social and cultural reality, and they are sometimes most manifest and perceptible when they are changing.
  • Publication
    Some Sociological Observations on the Response of Israeli Organizations to New Immigrants
    (1960-06-01) Katz, Elihu; Eisenstadt, S N
    Preliminary observation suggests that the contact between Israeli officials and newly arrived immigrants from traditional societies is considerably less "bureaucratic" than might have been predicted. For example, analysis of several cases of such bureaucrat-client relationships indicates that officials often add the role of teacher to their relatively specific roles as bureaucrats by teaching newcomers how to perform in the role. Moreover, the official often becomes not only a teacher but also a kind of informal leader. This indicates that under certain conditions, formal organizations may give birth to incipient social movements, a direction of organizational change wholly unanticipated in the theoretical literature. The case material is analyzed in terms of (1) a theory of role impingement in which bureaucratic roles are seen to become intertwined with roles that are bureaucratically irrelevant to the conduct of formal organization and (2) a theory of socialization where the official serves as socializing agent for his clients.
  • Publication
    Book Review of "Crime and Information Theory"
    (1971-09-01) Krippendorff, Klaus
  • Publication
    Advising and Ordering: Daytime, Prime Time
    (1974-03-21) Turow, Joseph
    The patterns of advice-giving and receiving and order-giving and receiving among television's dramatic characters provide an efficient and economical way in which to study the relationships between knowledge, activity, and sex of characters seen on the home screen. In addition, the study of these patterns allows comparison of the dramatic world of daytime TV - addressed primarily to women - with that of prime time. This article is a summary of some of the findings from a study on the advising and ordering patterns of men and women in soap operas and evening dramas.
  • Publication
    The Impact of Differing Orientations of Librarians on the Process of Children's Book Selection: A Case Study of Library Tensions
    (1978-07-01) Turow, Joseph
    This paper represents an attempt to apply current organizational theory to the understanding of a large juvenile library system's selection goals and guidelines. Writings on goal conflict within organizations suggest that the two groups characteristically involved in a large library's book selection process, the coordinators and branch librarians, would display differing orientations toward the process which would result in conflicting objectives and organizational tensions. A case study using nonparticipant observation, interviews, and a questionnaire survey was carried out to examine this hypothesis. The findings challenge the traditional view of forces guiding book selection in a children's library
  • Publication
    Functional Analysis and Mass Communication Revisited
    (1974) Wright, Charles R
    Some fifteen years ago, drawing heavily upon the theoretical orientation of Merton (1957), I attempted to specify a functional perspective for the study of mass communication (Wright, 1959, 1960). The resultant paradigm provided a useful framework (labelled a functional inventory) for the classification of many alleged and some documented consequences of mass communication activities for individuals, groups, societies, and cultural systems. The essay also considered problems in the specification and codification of. the kinds of communication phenomena that lend themselves to functional analysis,the need to formulate new hypotheses in terms of functional theory, and a variety of difficulties in inventing research designs and in finding research sites suitable for conducting functional analyses of mass communication. It was noted that various studies during the immediate preceding years had explicitly or implicitly used a functional framework for examining different aspects of mass communication (some were cited by way of illustration) and, therefore, the paper was not a call for something novel; rather, it was a preliminary first step toward explicit consideration of certain theoretical and methodological issues relevant to the future growth of a functional theory of mass communication.