Annenberg School for Communication

Founded in 1959 through the generosity and vision of diplomat and philanthropist Walter Annenberg, The Annenberg School for Communication stands at the forefront of education, research, and policy studies on the processes, nature, and consequences of existing and emerging media. The School offers students a firm grounding in a wide range of approaches to the study of communication and its methods, drawn from both the humanities and the social sciences. Home to a wide range of centers and projects, including the Annenberg Public Policy Center, the Center of Excellence in Cancer Communication Research, the Center for Global Communication Studies, the Scholars Program in Culture & Communication, the Institute for Public Service, and others, research at Annenberg encompasses political communication, global communication, health communication, visual communication, cultural studies, children and media, as well as new media and information technologies, with interests extending beyond the classroom. For decades, research conducted by faculty and students at the Annenberg School has influenced public discussion of the role of the media in shaping the perceptions of the viewing public.

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Now showing 1 - 10 of 67
  • Publication
    Curing Television's Ills: The Portrayal of Health Care
    (1985-10-01) Turow, Joseph; Coe, Lisa
    Content analysis of TV programming across day- and night-time genres shows drugs and machines as the ubiquitous modes of healing, with doctors diagnosing incorrectly only three percent of the time.
  • Publication
    Divided We Feel: Partisan Politics Drive American's Emotions Regarding Surveillance of Low-Income Populations
    (2018-04-01) Turow, Joseph; Hennessy, Michael; Draper, Nora; Akanbi, Ope; Virgilio, Diami
  • Publication
    Americans Reject Tailored Advertising and Three Activities That Enable It
    (2009-09-01) Turow, Joseph; King, Jennifer; Hoofnatle, Chris Jay; Bleakley, Amy; Hennessy, Michael
    This nationally representative telephone (wire-line and cell phone) survey explores Americans' opinions about behavioral targeting by marketers, a controversial issue currently before government policymakers. Behavioral targeting involves two types of activities: following users' actions and then tailoring advertisements for the users based on those actions. While privacy advocates have lambasted behavioral targeting for tracking and labeling people in ways they do not know or understand, marketers have defended the practice by insisting it gives Americans what they want: advertisements and other forms of content that are as relevant to their lives as possible. Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentages - between 73% and 86% - say they would not want such advertising. Even among young adults, whom advertisers often portray as caring little about information privacy, more than half (55%) of 18-24 years-old do not want tailored advertising. And contrary to consistent assertions of marketers, young adults have as strong an aversion to being followed across websites and offline (for example, in stores) as do older adults. This survey finds that Americans want openness with marketers. If marketers want to continue to use various forms of behavioral targeting in their interactions with Americans, they must work with policymakers to open up the process so that individuals can learn exactly how their information is being collected and used, and then exercise control over their data. We offer specific proposals in this direction. An overarching one is for marketers to implement a regime of information respect toward the public rather than to treat them as objects from which they can take information in order to optimally persuade them.
  • Publication
    Family Boundaries, Commercialism, and the Internet: A Framework for Research
    (2001-01-01) Turow, Joseph
    This paper presents an information-boundaries perspective on the family and the Internet with the aim of helping to set the context for child development in the new media environment. Drawing from family studies, sociology, and communication, it lays out a model for viewing the family in relation to the Web. The paper draws research ideas out of the framework that center on four areas: family communication patterns; filters and monitors; information disclosure practices; and the Internet in the larger media context.
  • Publication
    Divided We Feel: Partisan Politics American's Emotions Regarding Surveillance of Low-Income Populations
    (2018-04-01) Turow, Joseph; Hennessy, Michael; Akanbi, Ope; Virgilio, Diami; Draper, Nora
  • Publication
    Hidden Conflicts and Journalistic Norms: The Case of Self-Coverage
    (1994-04-01) Turow, Joseph
    Because news and entertainment firms are increasingly under the same corporate umbrellas, it is likely that reporting by journalists on the cultural products and activities of their affiliated companies will rise. The theme of this study is that the phenomenon of reporting on one's own company is best understood through perspectives on goal conflict and organizational culture. The article argues the need to modify contemporary scholarly contentions that news firms expect open conflict between reporters and their superiors on policy issues. Interviews at two daily newspapers and Time magazine support the theoretically based proposition that investigation of their own organizations is very much an area where journalists draw away from confronting key professional conflicts. Centering on phenomena such as silent bargains and silent routines, the study suggests how conflicts about self-coverage are managed and how this conflict management is tied to larger dynamics of organizational control.
  • Publication
    Internes Can't Take Money
    (2010-01-01) Turow, Joseph
  • Publication
    AI Marketing as a Trojan Horse
    (2018-11-29) Turow, Joseph
  • Publication
    Internet Privacy and Institutional Trust: Insights From a National Survey
    (2007-04-01) Turow, Joseph; Hennessy, Michael
    What does the US public believe about the credibility of institutional actors when it comes to protecting information privacy online? Drawing on perspectives of environmental risk, this article addresses the question through a nationally representative telephone survey of 1200 adults who go online at home. A key result is that a substantial percentage of internet users believes that major corporate or government institutions will both help them to protect information privacy and take that privacy away by disclosing information to other parties without permission. This finding and others raise questions about the dynamics of risk-perception and institutional trust on the web.
  • Publication
    Audience Construction and Culture Production: Marketing Surveillance in the Digital Age
    (2005-01-01) Turow, Joseph
    This study melds "contextualist" and "resource dependence" perspectives from industrial sociology to explore the implications that audience construction by marketing and media firms hold for the core assumptions that are shaping the emerging media system of the twenty-first century. Marketers, media, and the commercial research firms that work with them are constructing contemporary U.S. audiences as frenetic, self-concerned, attention-challenged, and willing to allow advertisers to track them in response to being rewarded or treated as special. This perspective, a response to challenges and opportunities they perceive from new digital interactive technologies, both leads to and provides rationalizations for a surveillance-based customization approach to the production of culture.