This service-learning project focuses on expanding positive psychology programs developed by Discovering My Purpose (DMP), a non-profit organization dedicated to addressing the escalating anxiety and purpose confusion among Generation Z. DMP has created several comprehensive programs, including the “In Pursuit of Purpose” online training program and a peer-to-peer program. The peer-to-peer program has been implemented in PUENTE at Foothill College, demonstrating reduced anxiety and improved understanding of personal purpose. Our situation analysis identified community colleges as the target population and the decision-makers as crucial to scaling up the programs. We introduced three interventions for DMP: strategic outreach conversations, a reflective two-part workshop, and a PowerPoint template for conversion discussions. These interventions are grounded in positive psychology principles and correspond to the Marketing Funnel’s awareness, consideration, and conversion stages. This project provides DMP with an effective tool to navigate the marketing funnel process and engage decision-makers with the program.