Food Marketing: Impact on Consumer Purchasing and Food Discards
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The Last Food Mile Conference
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Marketing
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Stanton, John
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Abstract
Everyone shares some blame for food wastes but food processors and retailers have done more than their fair share. This talk will focus on sources of food waste by food industry and offer suggestions as what can be done to reduce the wastes. Three areas will be identified: farmers, food processors, and food retailers. In many cases the food industry will state that they are just responding to consumer desires so solutions involve collaboration between the two.
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2014-12-09