After World War II, the United States emerged as a superpower, facing the challenge of asserting itself among long-established imperial powers. While President John F. Kennedy is often credited with leading this transition, First Lady Jacqueline Kennedy played a central yet underexplored role in shaping perceptions of American leadership. This thesis fills a gap in existing scholarship by examining her influence on the Kennedy myth and the use of soft power in redefining national identity and prestige abroad.

The central question is: How did Jackie, and by extension the Kennedy administration, utilize soft power to further the influence of American ideals and prestige abroad through the creation of the Kennedy myth? Drawing on archival research from France, Germany, and the JFK Presidential Library, this project analyzes primary and secondary sources like photographs, diplomatic records, and media coverage to assess Jackie’s influence on the image of a rising American de facto empire.

Key case studies include Franco-American relations, particularly the Kennedys’ 1961 Paris trip and Jackie’s rapport with Charles de Gaulle and André Malraux; and German-American relations, especially surrounding JFK’s “Ich bin ein Berliner” speech. These moments illustrate how the Kennedys blended American democratic ideals with the elegance of Old World traditions to enhance U.S. prestige.

Jackie’s unique ability to navigate cultural diplomacy and cultivate elite relationships allowed the U.S. to simultaneously project both tradition and innovation. Her example offers lessons for contemporary leaders and policymakers seeking effective soft power strategies when hard power falls short.