Simple Visual Aids Raise Awareness and Knowledge About HIV Treatment

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Interdisciplinary Centers, Units and Projects::Leonard Davis Institute of Health Economics
Degree type
Discipline
Medicine and Health Sciences
Health and Medical Administration
Public Health
Subject
HIV
HIV Treatment
Visual Aid
Philadelphia
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2025
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Aaron Richterman
Tamar Klaiman
Rebecca Connelly
Daniel Palma
Eric Ryu
Laura Schmucker
Katherine Villarin
Gabrielle Grosso
Kathleen A. Brady
Harsha Thirumurthy
Contributor
Tachibana, Chris
Abstract

Bottles filled with red and black beads representing the HIV virus among healthy cells improve understanding of terminology, attitudes toward living with HIV, and the intention to take medication to prevent transmission. People living with HIV in Philadelphia interacted with B-OK bottles (Figure 1) while a researcher explained that they show the amount of virus in the body when HIV is diagnosed, if HIV is untreated, and with daily antiretroviral therapy. B-OK increased understanding that medication prevents dying from HIV and reduces the risk of transmitting the virus to others. The bottles could support a U.S. initiative to cut new HIV diagnoses, currently stuck at 38,000 per year, by 90% by 2030.

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2025-03-26
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Leonard Davis Institute
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