How to Make Money From Subliminal Advertising and Motivation Research
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Public Relations and Advertising
Social and Behavioral Sciences
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The news media began to report and editorialize about subliminal advertising in 1957, in response to events that are recounted in detail in Swift Viewing: The Popular Life of Subliminal Viewing, Charles Acland’s (2012) excellent history of the idea of subliminal influence (p. 91ff). Those events have been described by several previous writers, but one of the many virtues of Acland’s book is that he gives us the most carefully documented account to date.
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Books reviewed in this article: Charles R. Acland, Swift Viewing: The Popular Life of Subliminal Influence, Durham, NC: Duke University Press, 2012, 307 pp. Lawrence R. Samuel, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Philadelphia: University of Pennsylvania Press, 2010, 218 pp.