Fairness and Channel Coordination

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dc.contributor.authorCui, Tony Haitao
dc.contributor.authorRaju, Jagmohan S
dc.contributor.authorZhang, Z. John
dc.date2023-05-17T20:07:20.000
dc.date.accessioned2023-05-22T23:42:56Z
dc.date.available2023-05-22T23:42:56Z
dc.date.issued2007-08-01
dc.date.submitted2018-05-30T12:14:37-07:00
dc.description.abstractWe incorporate the concept of fairness in a conventional dyadic channel to investigate how fairness may affect channel coordination. We show that when channel members are concerned about fairness, the manufacturer can use a simple wholesale price above her marginal cost to coordinate this channel both in terms of achieving the maximum channel profit and in terms of attaining the maximum channel utility. Thus, channel coordination may not require an elaborate pricing contract. A constant wholesale price will do.
dc.identifier.urihttps://repository.upenn.edu/handle/20.500.14332/39472
dc.legacy.articleid1392
dc.legacy.fields10.1287/mnsc.1060.0697
dc.legacy.fulltexturlhttps://repository.upenn.edu/cgi/viewcontent.cgi?article=1392&context=marketing_papers&unstamped=1
dc.rightsOriginally published in Management Science © 2007 INFORMS This is a pre-publication version. The final version is available at http://dx.doi.org/10.1287/mnsc.1060.0697
dc.source.beginpage1303
dc.source.endpage1314
dc.source.issue300
dc.source.issue8
dc.source.journalMarketing Papers
dc.source.journaltitleManagement Science
dc.source.peerreviewedtrue
dc.source.statuspublished
dc.source.volume53
dc.subject.otherdistribution channels
dc.subject.otherfairness
dc.subject.otherchannel coordination
dc.subject.otherbehavioral economics
dc.subject.otherretailing and wholesaling
dc.subject.otherpricing
dc.subject.otherAdvertising and Promotion Management
dc.subject.otherBusiness
dc.subject.otherBusiness Administration, Management, and Operations
dc.subject.otherMarketing
dc.subject.otherOperations and Supply Chain Management
dc.subject.otherSales and Merchandising
dc.titleFairness and Channel Coordination
dc.typeArticle
digcom.contributor.authorCui, Tony Haitao
digcom.contributor.authorRaju, Jagmohan S
digcom.contributor.authorZhang, Z. John
digcom.identifiermarketing_papers/300
digcom.identifier.contextkey12222355
digcom.identifier.submissionpathmarketing_papers/300
digcom.typearticle
dspace.entity.typePublication
upenn.schoolDepartmentCenterMarketing Papers
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