Strategies for Value Creation in E-Commerce:: Best Practice in Europe

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Management Papers
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e-commerce
value creation
best practice
virtual markets
strategic management
E-Commerce
Strategic Management Policy
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Zott, Christopher
Amit, Raphael H.
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This paper investigates strategies for value creation of e-commerce companies. Our main assumption is that e-commerce fundamentally affects the way business is conducted across many industries. To support this insight, we discuss the unique characteristics of virtual markets' brought on by the Internet. Based on a survey of 30 European e-commerce companies, we then identify two main strategies for value creation in e-commerce — the efficiency that e-commerce business models exhibit, and the degree to which they create stickiness.' To illustrate these two strategies, we give examples of European companies that can be considered `best practice' companies.

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2000-10-01
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European Management Journal
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