Selecting Competitive Tactics: Try a Strategy Map
Business Administration, Management, and Operations
Business and Corporate Communications
Organizational Behavior and Theory
Strategic Management Policy
When developing strategy, a manager considers how various tactics will affect short-term performance and broad strategic direction. The skilled manager keeps those factors in mind and, simultaneously, gauges what the competition is up to. The authors describe a mapping technique that will help managers to do just that. Not only does the technique provide an accessible measure of relative competitive standing, but it also allows managers to simulate tactical changes and analyze their probably impact on business performance.