Kraidy, Marwan M

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2000 - 200929
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  • Publication
    Popular Culture as a Political Barometer: Lebanese-Syrian Relations and Superstar
    (2006-01-01) Kraidy, Marwan M
    On the evening of Monday, August 11, 2003, two spontaneous riots erupted in Beirut. They occurred around the same time and were triggered by the same event. About an hour earlier, Future TV had announced voting results after the semi-final of its flagship program, Superstar, the Arabic version of Pop Idol (UK) or American Idol (US). The first riot erupted at the Beirut Hall, a concert venue where the Superstar finale had just concluded. Several people passed out, including one the mothers of two semi-finalists and the third semi-finalist herself who lost consciousness after learning she had moved on to the finale. The second riot unfolded when fans of the ousted semi-finalist gathered spontaneously in front of Future Television studios to protest the decision. What gave these riots their passion and poignancy was the fact that the Lebanese contestant Melhem Zein was eliminated while the Syrian candidate Rowayda Attiyeh was elevated to the finale.
  • Publication
    International Communication, Ethnography, and the Challenge of Globalization
    (2003-01-01) Murphy, Patrick D; Kraidy, Marwan M
    This article articulates media ethnography with international communication theory in the context of globalization. It explores the history and regional trajectories of media ethnography, as well as anthropology’s epistemological and political issues of representation that have become relevant to media studies. The authors argue that rethinking the limits and potential of media ethnography to address cultural consumption also necessarily involves considering how ethnography can serve to engender a vision of international communication theory grounded in the practices of everyday life. This reformulation is crucial at a time when some media scholars celebrate difference via microassessments of postcolonial locales and the plurality of cultures without attempting to consider global structural concerns. In fact, the authors argue, if media ethnographies are rigorously developed, they can offer international communication theory the material to bridge the gap between meaning and structure without losing site of the complexity, context, and power imbalances inherent in processes of globalization.
  • Publication
    Shifting Geertz: Toward a Theory of Translocalism in Global Communication Studies
    (2008-01-01) Kraidy, Marwan M; Murphy, Patrick D
    Though the anthropologist Clifford Geertz has been tremendously influential across the humanities and social sciences, his impact on media and communication scholarship remains unclear. Geertzian theory, this article argues, can rejuvenate global communication studies by providing a foundation to build a theory of translocalism. The article first highlights the theoretical affinities between Geertz’s interpretive anthropology and communication studies. The following sections explicate Geertz’s perspectives on the local and on meaning. Then, we explore how Geertz’s notion of the local can serve as a context for a new understanding of power in global communication studies. In light of this, the article then turns to an analysis of the notion of translocalism as it transpires in Geertz’s work. The final section elaborates the implications of translocalism for global communication studies through a discussion of global television formats and foreign news correspondents.
  • Publication
    Die Politisierung des Unterhaltungsfernsehens in der arabischen Welt / The Politicization of Entertainment Television in the Arab World
    (2006-01-01) Kraidy, Marwan M
    Die Reality-TV-Show Superstar, eine arabische Version von Deutsch- land sucht den Superstar, ist auch im Libanon und in Syrien extrem erfolgreich. Das Unterhaltungsformat wird in den Jahren 2003 bis 2006 unversehens zur Bühne für die politischen Umwälzungen in den beiden Ländern und dient als eine Art Gradmesser für ihre politischen Beziehungen.
  • Publication
    Star Academy as Arab Political Satire
    (2008-01-01) Kraidy, Marwan M
  • Publication
    Review of Media and the Path to Peace, by Gadi Wolfsfeld
    (2005-08-26) Kraidy, Marwan M
  • Publication
  • Publication
    Globalization of Culture Through the Media
    (2002-01-01) Kraidy, Marwan M
    The received view about the globalization of culture is one where the entire world has been molded in the image of Western, mainly American, culture. In popular and professional discourses alike, the popularity of Big Macs, Baywatch, and MTV are touted as unmistakable signs of the fulfillment of Marshall McLuhan's prophecy of the Global Village. The globalization of culture is often chiefly imputed to international mass media. After all, contemporary media technologies such as satellite television and the Internet have created a steady flow of transnational images that connect audiences worldwide. Without global media, according to the conventional wisdom, how would teenagers in India, Turkey, and Argentina embrace a Western lifestyle of Nike shoes, Coca-Cola, and rock music? Hence, the putatively strong influence of the mass media on the globalization of culture.
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  • Publication
    Race, Ethnicity and Global Communication Studies
    (2007-01-01) Kraidy, Marwan M
    Race, as Downing and Husband (2005) remind us, is a ‘social category’ without a ‘scientific basis’ (p. 2). And yet, for better or worse, race is a fundamental dimension of contemporary life, one of the few master tropes that define identities, elicit solidarities and operate as an instrument of othering. Though ‘more inclusive and less objectifying’ (Spencer, p. 45), ethnicity is a ‘transient concept’ (p. 47) that, perhaps more so than ‘race’, reflects public and scholarly understandings of difference. They can also be burning issues in the life of nations and regions. As I am writing these words, public discourse in the United States has for several weeks been agitated by radio talk-show Don Imus’s racist comments about the Rutgers University women’s basketball team, the French intelligentsia is enjoying a collective sigh of relief at the weaker-than expected performance in the 2007 presidential election of the far-right and xenophobic French politician Jean-Marie Le Pen, and sectarian polarization between Sunnis and Shi’as is gripping the Arab world, fuelled by the botched US–British occupation of Iraq, rhetorical war between the US and Iran and the consequences of the Israel–Hizbullah war in Lebanon in the summer of 2006.