In 2019 the Pennsylvania Treasury launched a state-wide children’s savings account (CSA) initiative, Keystone Scholars. Keystone Scholars provides $100 in college savings to eligible families - all children born or adopted in Pennsylvania after January 1, 2019. In this introductory research brief, we describe how CSAs are an important tool for families to increase educational expectations and asset accumulation, particularly for college savings, offer a preliminary look into college savings accounts in Pennsylvania, and explore how the Pennsylvania Treasury is using data-driven insights to encourage college savings of Pennsylvanian households.