Communication Neuroscience Lab
Our lab takes an interdisciplinary communication neuroscience approach to link neural activity to behaviors at the individual, group and population levels. Specific lines of work in the lab include predicting behavior change following exposure to persuasive messages and understanding what makes successful ideas spread (e.g. through social networks, through cultures). At present, much of the research in our lab focuses on health communication, and the design of better interventions, programs and policies. Recent work explores neural predictors of increased sunscreen use, neural predictors of tobacco cessation, and links neural responses to health messages to population level behavioral outcomes; other areas of interest include political communication, cross-cultural communication, and the spread of culture, social norms and sticky ideas.

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Papers from 2018

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Persuasion and Influence: What Makes a Successful Persuader?, Elisa C. Baek and Emily B. Falk

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Interventions Highlighting Hypocrisy Reduce Collective Blame of Muslims for Individual Acts of Violence and Assuage Anti-Muslim Hostility, Emile Bruneau, Nour Kteily, and Emily B. Falk

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A Functional Near Infrared Spectroscopy (fNIRS) Replication of the Sunscreen Persuasion Paradigm, Shannon M. Burns, Lianne N. Barnes, Perri L. Katzman, Daniel L. Ames, Emily B. Falk, and Matthew D. Lieberman

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Time-Evolving Dynamics in Brain Networks Forecast Responses to Health Messaging, Nicole Cooper, Javier O. Garcia, Steven Tompson, Matthew B. O'Donnell, Emily B. Falk, and Jean M. Vettel

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Associations between Coherent Neural Activity, Nicole Cooper, Steven Tompson, Matthew B. O'Donnell, Jean M. Vettel, Danielle S. Bassett, and Emily B. Falk

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Network Approaches to Understand Individual Differences in Brain Connectivity: Opportunities for Personality Neuroscience, Steven Tompson, Emily B. Falk, Jean M. Vettel, and Danielle S. Bassett

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Individual Differences in Learning Social and Non-Social Network Structures, Steven Tompson, Ari E. Kahn, Emily B. Falk, Jean M. Vettel, and Danielle S. Bassett

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Global Brain Dynamics during Social Exclusion Predict Subsequent Behavioral Conformity, Nick Wasylyshyn, Brett H. Falk, Javier O. Garcia, Christopher N. Cascio, Matthew B. O'Donnell, C. R. Bingham, Bruce G. Simons-Morton, Jean M. Vettel, and Emily B. Falk

Papers from 2017

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The Value of Sharing Information: A Neural Account of Information Transmission, Elisa C. Baek, Christin Scholz, Matthew B. O'Donnell, and Emily B. Falk

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Coherent Activity between Brain Regions that Code for Value is Linked to the Malleability of Human Behavior, Nicole Cooper, Danielle S. Bassett, and Emily B. Falk

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The Influence of Peer Behavior as a Function of Social and Cultural Closeness: A Meta-Analysis of Normative Influence on Adolescent Smoking Initiation and Continuation, Jiaying Liu, Siman Zhao, Xi Chen, Emily B. Falk, and Dolores Albarracín

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A neural model of valuation and information virality, Christin Scholz, Elisa C. Baek, Matthew B. O’Donnell, Hyun Suk Kim, Joseph N. Cappella, and Emily B. Falk

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Who Likes to be Reachable? Availability Preferences, Weak Ties, and Bridging Social Capital, Penny Trieu, Joseph B. Bayer, Nicole B. Ellison, Sarita Schonebeck, and Emily B. Falk

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Modulating the neural bases of persuasion: why/how, gain/loss, and users/non-users, Stephanie Vezich, Perri L. Katzman, Daniel L. Ames, Emily B. Falk, and Matthew D. Lieberman

Papers from 2016

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Self-Affirmation Activates Brain Systems Associated with Self-Related Processing and Reward and is Reinforced by Future Orientation, Christopher N. Cascio, Matthew B. O'Donnell, Francis J. Tinney, Matthew D. Lieberman, Shelley D. Taylor, Victor J. Strecher, and Emily B. Falk

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Functional Brain Imaging Predicts Public Health Campaign Success, Emily B. Falk, Matthew B. O'Donnell, Steven Tompson, Richard Gonzalez, Sonya Dal Cin, Victor J. Strecher, Kenneth M. Cummings, and Lawrence An

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Young Adult Smokers' Neural Response to Graphic Cigarette Warning Labels, Adam E. Green, Darren Mays, Emily B. Falk, Donna Vallone, Natalie Gallagher, Amanda Richardson, Kenneth P. Tercyak, David B. Abrams, and Raymond S. Niaura

Papers from 2015

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Buffering Social Influence: Neural Correlates of Response Inhibition Predict Driving Safety in the Presence of a Peer, Christopher N. Cascio, Joshua Carp, Matthew Brook O'Donnell, Francis J. Tinney Jr, C Raymond Bingham, Jean T. Shope, Marie Claude Ouimet, Anuj K. Pradhan, Bruce G. Simons-Morton, and Emily B. Falk

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Social Influence and the Brain: Persuasion, Susceptibility to Influence and Retransmission, Christopher N. Cascio, Christin Scholz, and Emily B. Falk

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Brain Activity in Self- and Value-Related Regions in Response to Online Antismoking Messages Predicts Behavior Change, Nicole Cooper, Steven Tompson, Matthew B. O'Donnell, and Emily B. Falk

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Neural Prediction of Communication-Relevant Outcomes, Emily B. Falk, Christopher N. Cascio, and Jason C. Coronel

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Can Text Messages Increase Empathy and Prosocial Behavior? The Development and Initial Validation of Text to Connect, Sara H. Konrath, Emily B. Falk, Andrea Fuhrel-Forbis, Mary Liu, James Swain, Richard Tolman, Rebecca Cunningham, and Maureen Walton

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Experimental Effects of Pre-Drive Arousal on Teenage Simulated Driving Performance in the Presence of a Teenage Passenger, Bruce G. Simons-Morton, C. R. Bingham, Kaigang Li, Jean Slope, Anuj K. Pradhan, Emily B. Falk, and Paul S. Albert

Papers from 2014

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Narcissists Social Pain Seen Only in the Brain, Christopher N. Cascio, Sara H. Konrath, and Emily B. Falk

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Neural Responses to Exclusion Predict Susceptibility to Social Influence, Emily B. Falk, Christopher N. Cascio, Matthew Brook O'Donnell, Joshua Carp, Francis J. Tinney Jr, C Raymond Bingham, Jean T. Shope, Marie Claude Ouimet, Anuj K. Pradhan, and Bruce G. Simons-Morton

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Big Data in the New Media Environment: Commentary on Bentley, O'Brien, & Brock (2014), Matthew B. O'Donnell, Emily B. Falk, and Sara H. Konrath

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Experimental Effects of Injunctive Norms on Simulated Risky Driving Among Teenage Males, Bruce G. Simons-Morton, Anuj K. Pradhan, C Raymond Bingham, Emily B. Falk, Kaigang Li, Marie Claude Ouimet, Farideh Almani, and Jean T. Shope

Papers from 2013

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Beyond Brain Mapping: Using Neural Measures to Predict Real-World Outcomes, Elliot T. Berkman and Emily B. Falk

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What Is a Representative Brain? Neuroscience Meets Population Science, Emily B. Falk, Luke W. Hyde, Colter Mitchell, Jessica Faul, Richard Gonzalez, Mary M. Heitzeg, Daniel P. Keating, Kenneth M. Langa, Meghan E. Martz, Julie Maslowsky, Frederick J. Morrison, Douglas C. Noll, Megan E. Patrick, Fabian T. Pfeffer, Patricia A. Reuter-Lorenz, Moriah E. Thomason, Pamela Davis-Kean, Christopher S. Monk, and John Schulenberg

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Creating Buzz: The Neural Correlates of Effective Message Propagation, Emily B. Falk, Sylvia A. Morelli, B Locke Welbourne, Karl Dambacher, and Matthew D. Lieberman

Papers from 2012

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The Right to Move: A Multidisciplinary Lifespan Conceptual Framework, Toni C. Antonucci, James A. Ashton-Miller, Jennifer Brant, Emily B. Falk, Jeffrey B. Halter, Levent Hamdemir, Sara H. Konrath, Joyce M. Lee, Wayne R. McCullough, Carol C. Persad, Roland Seydel, Jacqui Smith, and Noah J. Webster

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Interactive Effects of Three Core Goal Pursuit Processes on Brain Control Systems: Goal Maintenance, Performance Monitoring, and Response Inhibition, Elliot T. Berkman, Emily B. Falk, and Matthew D. Lieberman

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Can Neuroscience Advance Our Understanding of Core Questions in Communication Studies? An Overview of Communication Neuroscience, Emily B. Falk

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From Neural Responses to Population Behavior: Neural Focus Group Predicts Population-Level Media Effects, Emily B. Falk, Elliot T. Berkman, and Matthew D. Lieberman

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Getting the Word Out: Neural Correlates of Enthusiastic Message Propagation, Emily B. Falk, Matthew Brook O'Donnell, and Matthew D. Lieberman

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An Imaging Genetics Approach to Understanding Social Influence, Emily B. Falk, Baldwin M. Way, and Agnes J. Jasinska

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Impulsivity and Inhibitory Control Deficits Are Associated With Unhealthy Eating in Young Adults, Agnes J. Jasinska, Marie Yasuda, Charles F. Burant, Nicolette Gregor, Sara Khatri, Mathew Sweet, and Emily B. Falk

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Social Status Modulates Neural Activity in the Mentalizing Network, Keely A. Muscatell, Sylvia A. Morelli, Emily B. Falk, Baldwin M. Way, Jennifer H. Pfeifer, Adam D. Galinsky, Matthew D. Lieberman, Mirella Dapretto, and Naomi I. Eisenberg

Papers from 2011

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Using SMS Text Messaging to Assess Moderators of Smoking Reduction: Validating a New Tool for Ecological Measurement of Health Behaviors, Elliot T. Berkman, Janna Dickenson, Emily B. Falk, and Matthew D. Lieberman

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In the Trenches of Real-World Self-Control: Neural Correlates of Breaking the Link Between Craving and Smoking, Elliot T. Berkman, Emily B. Falk, and Matthew D. Lieberman

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Neural Activity During Health Messaging Predicts Reductions in Smoking Above and Beyond Self-Report, Emily B. Falk, Elliot T. Berkman, Daneille Whalen, and Matthew D. Lieberman

Papers from 2010

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Predicting Persuasion-Induced Behavior Change From the Brain, Emily B. Falk, Elliot T. Berkman, Traci Mann, Brittany Harrison, and Matthew D. Lieberman

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The Neural Correlates of Persuasion: A Common Network Across Cultures and Media, Emily B. Falk, Lian Rameson, Elliot T. Berkman, Betty Liao, Yoona Kang, Tristen K. Inagaki, and Matthew D. Lieberman