Date of this Version
Journal of Health Economics
This study examines the impact of individually oriented, purely altruistic, and a hybrid of competitive and cooperative monetary reward incentives on older adults’ completion of cognitive exercises and cognitive function. We find that all three incentive structures approximately double the number of exercises completed during the six-week active experimental period relative to a no incentive control condition. However, the altruistic and cooperative/competitive incentives led to different patterns of participation, with significantly higher inter-partner correlations in utilization of the software, as well as greater persistence once incentives were removed. Provision of all incentives significantly improved performance on the incentivized exercises. However, results of an independent cognitive testing battery suggest no generalizable gains in cognitive function resulted from the training.
© 2015. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
cognitive exercises, incentives, social incentives, behavioral economics, health behaviors
Schofield, H., Loewenstein, G., Kopsic, J., & Volpp, K. G. (2015). Comparing the Effectiveness of Individualistic, Altruistic, and Competitive Incentives in Motivating Completion of Mental Exercises. Journal of Health Economics, 44 286-299. http://dx.doi.org/10.1016/j.jhealeco.2015.09.007
Date Posted: 27 November 2017
This document has been peer reviewed.