Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

2007

Publication Source

Journal of Nutrition Education and Behavior

Volume

39

Start Page

S5

Last Page

S12

Abstract

As nutrition officials face the need to address widespread chronic obesity and its associated diseases, many have turned to media campaigns as a strategy for reaching large audiences. In the past, such efforts have had mixed results. Examples of successful and unsuccessful major public health campaigns are presented, including a small number related to diet. One implication of the analysis of those cases is the importance of obtaining high levels of exposure to messages. Several strategies for maximizing exposure are elaborated, including the use of paid advertising, relying on donated time, and earning coverage through media advocacy.

Copyright/Permission Statement

© <2007>. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/

Keywords

communication campaigns, diet, evaluation

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Date Posted: 19 July 2021

This document has been peer reviewed.