Date of this Version
Journal of Nutrition Education and Behavior
As nutrition officials face the need to address widespread chronic obesity and its associated diseases, many have turned to media campaigns as a strategy for reaching large audiences. In the past, such efforts have had mixed results. Examples of successful and unsuccessful major public health campaigns are presented, including a small number related to diet. One implication of the analysis of those cases is the importance of obtaining high levels of exposure to messages. Several strategies for maximizing exposure are elaborated, including the use of paid advertising, relying on donated time, and earning coverage through media advocacy.
© <2007>. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
communication campaigns, diet, evaluation
Hornik, R. (2007). Communication and Diet: An Overview of Experience and Principles. Journal of Nutrition Education and Behavior, 39 S5-S12. Retrieved from https://repository.upenn.edu/asc_papers/784
Date Posted: 19 July 2021
This document has been peer reviewed.