Departmental Papers (ASC)

Document Type

Journal Article

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Publication Source

Journal of Computer-Mediated Communication



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Recently, Brooklyn has seen an explosion of drag culture, with dozens of performers taking the stage in any given week. Social media plays a vital role for members of this community, simultaneously allowing self-promotion and community solidarity. Drawing on focus group interviews, we analyze the communication practices of Brooklyn’s drag performers, examining both the advantages and drawbacks of social media platforms. Using conceptual frameworks of faceted identity and relational labor, our discussion focuses on affordance sand constraints of multifaceted identity in online contexts and theories of seamful design. We contend that by analyzing online communication practices of drag performers, it becomes possible to identify gaps between embedded ideologies of mainstream social media technologies and the localized values of outsider communities.

Copyright/Permission Statement

This is a pre-copyedited, author-produced PDF of an article accepted for publication in Journal of Computer Mediated Communication following peer review. The version of Lingel, J., & Golub, A. (2015). In face on Facebook: Brooklyn’s drag community and socio-technical practices of online communication. Journal of Computer Mediated Communication, 20(5) is available online at:


Online vs. Offline, sexuality, community

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Communication Commons



Date Posted: 12 July 2019

This document has been peer reviewed.