Departmental Papers (ASC)


Mass Media

Document Type

Book Chapter

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Publication Source

The SAGE Handbook of Prejudice, Stereotyping and Discrimination

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The way outgroup members are portrayed in the media is widely believed to have consequences for levels of prejudice and stereotyping in the mass public. The visual nature of television and its heavy viewership make it a key source of information for impressions that ingroup members may have of other social groups. However, most research to date has focused on documenting the portrayals of various groups in television content, with only a few studies documenting the causal impact of television viewing. To further understanding of this hypothesis, we outline the contributions and limitations of past work, and point to the most promising theoretical frameworks for studying media influence on outgroup attitudes.

Copyright/Permission Statement

Mutz, D. and Goldman, S. Chapter Mass Media, The SAGE Handbook of Prejudice, Stereotyping and Discrimination, pp. 241--258. Copyright © [2010] . Reprinted by permission of SAGE Publications

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Date Posted: 22 March 2019