This article discusses political psychology and choice, starting with an overview of the recent emphasis on the importance of emotion in understanding political choices. This is followed by a discussion of the research that deals with the ability of citizens to process information without any bias. It then highlights the contributions of methodological innovations to an understanding of political psychology. The article concludes with several reflections on the political psychologists' emphasis on the importance of information, cognition, and rationality in research for the past few decades.