Date of this Version
Behavioral and Brain Sciences
Bentley, O’Brien, & Brock (Bentley et al.) argue for the social scientific contextualization of “big data” by proposing a four-quadrant model. We suggest extensions of the east (socially motivated)—west (independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.
This commentary has been published in a revised form in Behavioral and Brain Sciences at http://dx.doi.org/10.1017/S0140525X13001672. This version is free to view and download for private research and study only. Not for re-distribution, re-sale or use in derivative works. © Cambridge University Press.
O'Donnell, M. B., Falk, E. B., & Konrath, S. H. (2014). Big Data in the New Media Environment: Commentary on Bentley, O'Brien, & Brock (2014). Behavioral and Brain Sciences, 31 (7), 94-95. https://doi.org/10.1017/S0140525X13001672
Date Posted: 15 June 2018