Departmental Papers (ASC)

Document Type

Review

Date of this Version

2-2014

Publication Source

Behavioral and Brain Sciences

Volume

31

Issue

7

Start Page

94

Last Page

95

DOI

10.1017/S0140525X13001672

Abstract

Bentley, O’Brien, & Brock (Bentley et al.) argue for the social scientific contextualization of “big data” by proposing a four-quadrant model. We suggest extensions of the east (socially motivated)—west (independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.

Copyright/Permission Statement

This commentary has been published in a revised form in Behavioral and Brain Sciences at http://dx.doi.org/10.1017/S0140525X13001672. This version is free to view and download for private research and study only. Not for re-distribution, re-sale or use in derivative works. © Cambridge University Press.

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Date Posted: 15 June 2018