Departmental Papers (ASC)

Document Type

Book Chapter

Date of this Version

2012

Publication Source

Communication @ the Center

Start Page

77

Last Page

94

Abstract

Can neuroimaging methods offer any benefit to communication scholars? Although communication scholars draw on multiple, interdisciplinary methods, the field has not traditionally leveraged neuroimaging techniques (Cappella, 1996). By contrast, other social science disciplines have benefitted greatly from the use of neuroscience methodologies to test core theoretical questions (Adolphs, 2003; Cabeza & Nyberg, 2000a; Cacioppo, 2002; Cacioppo, Berntson, Sheridan, & McClintock, 2000; Lieberman, 2010; Loewenstein, Rick, & Cohen, 2008; Ochsner & Lieberman, 2001; Poldrack, 2008; Sanfey, Loewenstein, & Mcclure, 2006; Yarkoni, Poldrack, Van Essen, & Wager, 2010). The current chapter outlines a vision for how communication studies might leverage neuroimaging technologies moving forward. We begin by defining communication neuroscience as a subdiscipline and giving a brief overview of the most commonly employed neuroimaging methods. We follow this introduction with a discussion of the types of questions that neuroimaging is most equipped to answer and suggest areas for further exploration.

Copyright/Permission Statement

Originally published in Communication @ the Center © 2012 Hampton Press. Reproduced with permission.

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Date Posted: 15 June 2018