Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
1998
Publication Source
Journal of Communication
Volume
Winter
Start Page
70
Last Page
80
DOI
10.1111/j.1460-2466.1998.tb02738.x
Abstract
A central component of media literacy should be an understanding of the representational conventions through which the users of media create and share meanings. This paper analyzes the representational conventions of visual communication. It distinguishes between semantic and syntactic conventions and focuses on those characteristics that most sharply differentiate visual language from other modes of communication. It examines the impact of visual literacy on viewers’ cognitive growth and on their development as informed consumers of visual media.
Copyright/Permission Statement
This is the peer reviewed version of the following article: Messaris, P (1998). “Visual Aspects of Media Literacy.” Journal of Communication, 48(1), 70-80", which has been published in final form at http://dx.doi.org/10.1111/j.1460-2466.1998.tb02738.x. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Recommended Citation
Messaris, P. (1998). Visual Aspects of Media Literacy. Journal of Communication, Winter 70-80. https://doi.org/10.1111/j.1460-2466.1998.tb02738.x
Date Posted: 01 December 2016