This essay proposes new contours for design as a profession in a world whose industrial products have become more and more language-like and incommensurate discourses compete with one another for hegemony - the design discourse being merely one of many. It takes design to be constituted (that is, defined with) in processes of languaging. It calls on us to recognize and act in the awareness of how our discursive practices identify us as the experts we are, create the objects of our concerns, and provide us with a vocabulary to communicate or coordinate our actions relative to each other.