Date of this Version
International Journal of Communication
The news media began to report and editorialize about subliminal advertising in 1957, in response to events that are recounted in detail in Swift Viewing: The Popular Life of Subliminal Viewing, Charles Acland’s (2012) excellent history of the idea of subliminal influence (p. 91ff). Those events have been described by several previous writers, but one of the many virtues of Acland’s book is that he gives us the most carefully documented account to date.
Messaris, P. (2013). How to Make Money From Subliminal Advertising and Motivation Research. International Journal of Communication, 7 626-641. Retrieved from https://repository.upenn.edu/asc_papers/454
Date Posted: 21 October 2016
This document has been peer reviewed.