Departmental Papers (ASC)
Document Type
Review
Date of this Version
2013
Publication Source
International Journal of Communication
Volume
7
Start Page
626
Last Page
641
Abstract
The news media began to report and editorialize about subliminal advertising in 1957, in response to events that are recounted in detail in Swift Viewing: The Popular Life of Subliminal Viewing, Charles Acland’s (2012) excellent history of the idea of subliminal influence (p. 91ff). Those events have been described by several previous writers, but one of the many virtues of Acland’s book is that he gives us the most carefully documented account to date.
Copyright/Permission Statement
Copyright © 2013 (Paul Messaris, pmessaris@asc.upenn.edu). Licensed under a Creative Commons Attribution Non-Commercial No Derivatives (CC BY-NC-ND 3.0) license. Available at http://ijoc.org.
Recommended Citation
Messaris, P. (2013). How to Make Money From Subliminal Advertising and Motivation Research. International Journal of Communication, 7 626-641. Retrieved from https://repository.upenn.edu/asc_papers/454
Date Posted: 21 October 2016
This document has been peer reviewed.
Comments
Books reviewed in this article:
Charles R. Acland, Swift Viewing: The Popular Life of Subliminal Influence, Durham, NC: Duke University Press, 2012, 307 pp.
Lawrence R. Samuel, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Philadelphia: University of Pennsylvania Press, 2010, 218 pp.