How to Make Money From Subliminal Advertising and Motivation Research
Loading...
Penn collection
Departmental Papers (ASC)
Degree type
Discipline
Subject
Communication
Public Relations and Advertising
Social and Behavioral Sciences
Public Relations and Advertising
Social and Behavioral Sciences
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Contributor
Abstract
The news media began to report and editorialize about subliminal advertising in 1957, in response to events that are recounted in detail in Swift Viewing: The Popular Life of Subliminal Viewing, Charles Acland’s (2012) excellent history of the idea of subliminal influence (p. 91ff). Those events have been described by several previous writers, but one of the many virtues of Acland’s book is that he gives us the most carefully documented account to date.
Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
2013-01-01
Journal title
International Journal of Communication
Volume number
Issue number
Publisher
Publisher DOI
Comments
Books reviewed in this article: Charles R. Acland, Swift Viewing: The Popular Life of Subliminal Influence, Durham, NC: Duke University Press, 2012, 307 pp. Lawrence R. Samuel, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Philadelphia: University of Pennsylvania Press, 2010, 218 pp.