Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
7-2014
Publication Source
Health Psychology
Volume
33
Issue
7
Start Page
616
Last Page
627
DOI
10.1037/a0034837
Abstract
Objective: Teenage passengers affect teenage driving performance, possibly by social influence. To examine the effect of social norms on driving behavior, male teenagers were randomly assigned to drive in a simulator with a peer-aged confederate to whom participants were primed to attribute either risk-accepting or risk-averse social norms. It was hypothesized that teenage drivers would engage in more risky driving behavior in the presence of peer passengers than no passengers, and with a risk-accepting compared with a risk-averse passenger.
Method: 66 male participants aged 16 to18 years holding a provisional driver license were randomized to drive with a risk-accepting or risk-averse passenger in a simulator. Failure to Stop at a red light and percent Time in Red (light) were measured as primary risk-relevant outcomes of interest at 18 intersections, while driving once alone and once with their assigned passenger.
Results: The effect of passenger presence on risky driving was moderated by passenger type for Failed to Stop in a generalized linear mixed model (OR = 1.84, 95% CI [1.19, 2.86], p < .001), and percent Time in Red in a mixed model (B = 7.71, 95% CI [1.54, 13.87], p < .05).
Conclusions: Exposure of teenage males to a risk-accepting confederate peer increased teenage males’ risky simulated driving behavior compared with exposure to a risk-averse confederate peer. These results indicate that variability in teenage risky driving could be partially explained by social norms.
Copyright/Permission Statement
Copyright © 2014 by the American Psychological Association. This article may not exactly replicate the final version published in the APA journal. It is not the copy of record.
Keywords
social norms, social influence, risk behavior, adolescents, randomized trial
Recommended Citation
Simons-Morton, B. G., Pradhan, A. K., Bingham, C. R., Falk, E. B., Li, K., Ouimet, M. C., Almani, F., & Shope, J. T. (2014). Experimental Effects of Injunctive Norms on Simulated Risky Driving Among Teenage Males. Health Psychology, 33 (7), 616-627. https://doi.org/10.1037/a0034837
Date Posted: 23 May 2016
This document has been peer reviewed.