Departmental Papers (ASC)
Document Type
Book Chapter
Date of this Version
2000
Publication Source
Critical Studies in Media Commercialism
Start Page
239
Last Page
249
Abstract
Book description:
Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries.
Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.
Copyright/Permission Statement
Reproduced by permission of Oxford University Press. http://ukcatalogue.oup.com/product/9780198742777.do
Recommended Citation
Turow, J. (2000). Segmenting, signaling and tailoring, probing the dark side of target marketing. In R. Andersen & K. Strate (Eds.), Critical studies in media commercialism (pp. 239-249) . New York: Oxford University Press.
Included in
Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Marketing Commons, Mass Communication Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons
Date Posted: 29 June 2015