Date of this Version
This article argues that new media technologies are likely to elicit changes in the content, tone, and potential electoral impact of those campaign messages micro-targeted through them, with a resulting increase in the level of unaccountable, deceptive, pseudonymous campaigning. Access to data-mined information will increase the likelihood that the candidate with the larger warchest will gain an advantage by changing the composition of the electorate. In a world of micro-targeted messaging, reporters have greater difficulty holding sponsors accountable and policing deception.
The final publication is available at www.degruyter.com.
Jamieson, K. H. (2013). Messages, Micro-Targeting, and New Media Technologies. The Forum, 11 (3), 429-435. https://doi.org/10.1515/for-2013-0052
Date Posted: 26 June 2014