Departmental Papers (ASC)

Document Type

Working Paper

Date of this Version


Publication Source

1999 Annenberg Public Policy Center Report Series


This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place them into policy frameworks. The journals have kindly allowed reproduction for this purpose.


surveys, marketing, advertising, privacy, surveillance, media, shopping, communication, internet, web, public opinion, public policy, controvery, shopping working papers series



Date Posted: 01 May 2014