Departmental Papers (ASC)

Review of For Enquiring Minds: A Cultural Study of Supermarket Tabloids

Barbie Zelizer, University of Pennsylvania

Document Type Review

Zelizer, Barbie. (1995). Review of the book For Enquiring Minds: A Cultural Study of Supermarket Tabloids, by S. E. Bird. Journal of Communication, 45(3),186-187. doi: 10.1111/j.1460-2466.1995.tb00750.x


This is a book that challenges common assumptions about the rightful targets of academic study. It examines the supermarket tabloid as a cultural phenomenon, addressing the tabloid industry through a perspective that tends to appear only in examinations of the more esteemed parts of the news world. In For Enquiring Minds, author S. Elizabeth Bird has done an admirable job of tackling the much-overlooked world of the tabloid, offsetting an academic tradition that has either ignored this cultural product or hyped it as trash. In so doing, Bird raises questions not only about the tabloid but about its partners in hard news. She utilizes the tabloid as a foil to address fundamental issues surrounding the workings of news in general.


Date Posted: 27 April 2012