Date of this Version
Journal of Communication
This is the accepted version of the article which has been published in final form at http://dx.doi.org/10.1111/j.1460-2466.1978.tb01608.x
Katz, E. (1978). Of Mutual Interest. Journal of Communication, 28 (2), 133-141. https://doi.org/10.1111/j.1460-2466.1978.tb01608.x
Date Posted: 19 April 2011
This document has been peer reviewed.