Date of this Version
Critical Studies in Media Communication
This paper moves beyond a conventional critique of Bravo's popular makeover show Queer Eye for the Straight Guy that focuses on gay stereotyping to consider how the show puts gay cultural expertise to work to reform a heterosexual masculinity that is compatible with the neoliberal moment. By analyzing 40 episodes of the show, in addition to a number of related texts, the author considers the newly public acknowledgement of gay taste and consumer expertise; the "crisis of masculinity" that requires that heterosexual men must now attend to their relationships, image, and domestic habitus; and the remaking of the straight guy into not only an improved romantic partner - the metrosexual - but a more flexible, employable worker. The author concludes by considering how camp deconstructs some of Queer Eye's most heteronormative aims, even while leaving its class and consumption rationales intact.
This is an Author's Accepted Manuscript of an article published in Critical Studies in Media Communication, 2006, © Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/07393180600714505.
Queer Eye for the Straight Guy, metrosexual, neoliberal, neoliberalism, gay, lesbian, bisexual, transgender, camp, reality television
Sender, K. (2005). Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project. Critical Studies in Media Communication, 23 (2), 131-151. https://doi.org/10.1080/07393180600714505
Date Posted: 24 April 2008
This document has been peer reviewed.