The last decade (or more) has experienced a transformation of data to an action-oriented asset that can draw insights necessary to describe, detect, predict, and evaluate factors to help our communities and the individuals in them to thrive. We’ve also witnessed threats to these opportunities in the forms of breaches, misinformation, and other erosions of trust that make access to and use of data much more complicated. As a community, it is imperative to take an interdisciplinary approach to data use grounded in public-private collaboration and focused on building trust with the communities we seek to serve.