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- Entrepreneurs face a host of innate biases that inhibit their ability to make optimal and objective decisions under conditions of uncertainty.
- Biases include overconfidence bias, illusion of control bias, anchoring and adjustment bias, confirmation bias, curse of knowledge bias, and optimism bias.
- Through awareness, collaboration and inquiry, open discussion, and the deliberate challenging of consensus, entrepreneurs can mitigate these innate biases.
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Academic Entrepreneurship for Medical and Health Scientists: Vol. 1
, Article 8.
Available at: https://repository.upenn.edu/ace/vol1/iss1/8