Title

Innate Biases

Author(s)

Elana Meer, Perelman School of Medicine, University of Pennsylvania

Date of this Version

10-7-2019

Document Type

Book Chapters

Summary

• Entrepreneurs face a host of innate biases that inhibit their ability to make optimal and objective decisions under conditions of uncertainty.
  
  
• Biases include overconfidence bias, illusion of control bias, anchoring and adjustment bias, confirmation bias, curse of knowledge bias, and optimism bias.
  
  
• Through awareness, collaboration and inquiry, open discussion, and the deliberate challenging of consensus, entrepreneurs can mitigate these innate biases.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Recommended Citation

Meer, Elana (2019) "Innate Biases," Academic Entrepreneurship for Medical and Health Scientists: Vol. 1 : Iss. 1 , Article 8.
Available at: https://repository.upenn.edu/ace/vol1/iss1/8