•  
  •  
 

Date of this Version

9-27-2019

Document Type

Book Chapters

Summary

  • Mapping out key stakeholders at an institution and how they connect to each other can help strengthen one’s understanding of the ecosystem in which the company will start.

  • Proactive marketing through targeted meetings and participation in on-campus events can help build one’s network.

  • Becoming aware of the various marketing channels at an academic medical institution is critical for promoting one’s startup.

  • Winning small grants can help build traction through an early reputation of success.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Share

COinS