Date of this Version
- Mapping out key stakeholders at an institution and how they connect to each other can help strengthen one’s understanding of the ecosystem in which the company will start.
- Proactive marketing through targeted meetings and participation in on-campus events can help build one’s network.
- Becoming aware of the various marketing channels at an academic medical institution is critical for promoting one’s startup.
- Winning small grants can help build traction through an early reputation of success.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Patel, Neil and Gooneratne, Nalaka
"Marketing in an Academic Institution,"
Academic Entrepreneurship for Medical and Health Scientists: Vol. 1
, Article 5.
Available at: https://repository.upenn.edu/ace/vol1/iss1/5