Wharton Research Scholars

Sympathy: Differences in the Evaluation of Changes in Condition and States

Mario Tjia, University of Pennsylvania

Document Type Journal Article

Missing graph can be found in Supplemental Content.

Abstract

The Asian Tsunami attack, Katrina, and the millions of dollars flowing to charitable organizations, prompt us for a better comprehension of the factors that influence sympathy and giving. WorldBank estimated that USD 5 billion of aid is needed to help rebuild communities destroyed by the Asian Tsunami of 2004. These needs motivate charitable organizations to understand how to accurately and effectively seek giving from individuals. A better understanding of how individuals decide to contribute will undoubtedly influence the way charitable organizations present their causes to increase the amount of help. It is therefore interesting to plumb into the decision processes taken by individuals that ultimately lead to the amount of giving and sympathy given towards victims of different events.

 

Date Posted: 21 May 2007

This document has been peer reviewed.