Departmental Papers (SPP)
Document Type
Journal Article
Date of this Version
6-2-2010
Abstract
Nonprofit watchdog organizations—organizations devoted to rating the accountability and transparency of nonprofits—claim to serve donors who are selecting which nonprofits to support. However, using three waves of the Harris Interactive Donor Pulse, we found that the overwhelming majority of donors (77.6 percent) do not consult these online intermediaries when making donations. Those who do are likely to fall into one of two groups: donors who give large sums of money or donors who are engaged in advocacy. We conclude with conceptual and practical implications.
COinS
Date Posted: 17 October 2012
Comments
Final, definitive version published as:
Cnaan, R. A., Jones, K., Dickin, A. & Salomon, M. (2011). Nonprofit watchdogs: Do they serve the average donor?. Nonprofit Management and Leadership, 21: 381–397. doi: 10.1002/nml.20032