Shrieking Sirens - Schemata, Scripts, and Social Norms: How Change Occurs

Loading...
Thumbnail Image
Penn collection
Penn Social Norms Group (PennSoNG)
Degree type
Discipline
Subject
script
schema
norms
social norms
gender
interventions
spreading activation
Experimental Analysis of Behavior
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
McNally, Peter
Contributor
Abstract

This paper investigates the causal relationships among scripts, schemata, and social norms. The authors examine how social norms are triggered by particular schemata and are grounded in scripts. Just as schemata are embedded in a network, so too are social norms, and they can be primed through spreading activation. Moreover, the expectations that allow a social norm‘s existence are inherently grounded in particular scripts and schemata. Using interventions that have targeted gender norms, open defecation, female genital cutting, and other collective issues as examples, the authors argue that ignoring the cognitive underpinnings of a social norm doom interventions to failure.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
2015-07-01
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
Recommended citation
Collection