Penn Social Norms Group

The understanding of the dynamics of social mobilization and change has moved beyond public health and legal approaches. There is now greater appreciation of the role of social norms in promoting or hindering development and the protection of human rights. Moreover, there is evidence that gender inequality – which is one of the main root causes of many of the negative realities that women and children face – persists because of the presence of a set of social norms. There is also a clearer conceptualization and evidence on the dynamics required for changing harmful social norms and strengthening positive ones. In the light of these advances, the Penn Social Norms Group offers training and consulting on understanding, measuring and changing social norms.

For the full accounts of Prof. Bicchieri's theory of social norms, see: Norms in the Wild, Oxford University Press, 2016 and The Grammar of Society, Cambridge University Press, 2005.

Also consider taking the Social Norms Coursera. For a sense of the Coursera's widespread impact, see Story 4 in UNICEF's Agora Annual Repor 2016

For our recent collaboration with Chatham House, please read: Collective Action on Corruption in Nigeria: A Social Norms Approach to Connecting Society and Institutions

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Journal Articles

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Norms of Cooperation, Cristina Bicchieri

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Behaving as Expected: Public Information and Fairness Norms, Cristina Bicchieri and Alex Chavez

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Norm Manipulation, Norm Evasion: Experimental Evidence, Cristina Bicchieri and Alex K. Chavez

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A Structured Approach to a Diagnostic of Collective Practices, Cristina Bicchieri, Jan W. Lindemans, and Ting Jiang

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Do the Right Thing: But Only if Others do so, Cristina Bicchieri and Erte Xiao

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Is Participation Contagious? Evidence From a Household Vector Control Campaign in Urban Peru, Alison Buttenheim, Valerie Paz-Soldan, Corentin M. Barbu, Christine Skovira, Javier E. Quintanilla Calderón, Lina Margot Mollesaca Riveros, Juan Oswaldo Cornejo, Dylan Small, Cristina Bicchieri, Cesar Naquira, and Michael Z. Levy

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Can Trust Facilitate Bribery? Experimental Evidence From China, Italy, Japan, and the Netherlands, Ting Jiang, Jan Willem Lindemans, and Cristina Bicchieri

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Why Are There Descriptive Norms? Because We Looked for Them, Ryan Muldoon, Chiara Lisciandra, and Stephan Hartmann

Books

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Why Do People Do What They Do? A Social Norms Manual for Viet Nam, Indonesia and the Philippines, Cristina Bicchieri

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Why Do People Do What They Do? A Social Norms Manual for Zimbabwe and Swaziland, Cristina Bicchieri

Book Chapters

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Diagnosing Norms, Cristina Bicchieri

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Norms, Conventions, and the Power of Expectations, Cristina Bicchieri

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The Rules We Live By, Cristina Bicchieri

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I Cannot Cheat On You After We Talk, Cristina Bicchieri and Alessandro Sontuoso

Other Content

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A Social Norms Perspective on Child Marriage: The General Framework, Cristina Bicchieri, Ting Jiang, and Jan W. Lindemans

Technical Reports

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Sector Sustainability Check: Rural Open Defecation Free (ODF) & Rural (Drinking) Water Supply Schemes (RWSS) Punjab & Sindh Provinces, Nadeem Haider, Asmat Gill, Aziz Usmani, Faisal Shahzad, Ghulam Dastageer, Reema Kamal, Badr-un-Nisa, Noor Gillani, Sher Jalal, Faisal Abbas, Sher Khan, Saud Khan, Noman Khanzada, and Erik Thulin

Working Papers

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Shrieking Sirens - Schemata, Scripts, and Social Norms: How Change Occurs, Cristina Bicchieri and Peter McNally