The understanding of the dynamics of social mobilization and change has moved beyond public health and legal approaches. There is now greater appreciation of the role of social norms in promoting or hindering development and the protection of human rights. Moreover, there is evidence that gender inequality – which is one of the main root causes of many of the negative realities that women and children face – persists because of the presence of a set of social norms. There is also a clearer conceptualization and evidence on the dynamics required for changing harmful social norms and strengthening positive ones. In the light of these advances, the Penn Social Norms Group offers training and consulting on understanding, measuring and changing social norms.
Also consider taking the Social Norms Coursera.
Norms of Cooperation, Cristina Bicchieri
Behaving as Expected: Public Information and Fairness Norms, Cristina Bicchieri and Alex Chavez
Norm Manipulation, Norm Evasion: Experimental Evidence, Cristina Bicchieri and Alex K. Chavez
A Structured Approach to a Diagnostic of Collective Practices, Cristina Bicchieri, Jan W. Lindemans, and Ting Jiang
Do the Right Thing: But Only if Others do so, Cristina Bicchieri and Erte Xiao
Is Participation Contagious? Evidence From a Household Vector Control Campaign in Urban Peru, Alison Buttenheim, Valerie Paz-Soldan, Corentin M. Barbu, Christine Skovira, Javier E. Quintanilla Calderón, Lina Margot Mollesaca Riveros, Juan Oswaldo Cornejo, Dylan Small, Cristina Bicchieri, Cesar Naquira, and Michael Z. Levy
Can Trust Facilitate Bribery? Experimental Evidence From China, Italy, Japan, and the Netherlands, Ting Jiang, Jan Willem Lindemans, and Cristina Bicchieri
Why Are There Descriptive Norms? Because We Looked for Them, Ryan Muldoon, Chiara Lisciandra, and Stephan Hartmann
Why Do People Do What They Do? A Social Norms Manual for Zimbabwe and Swaziland, Cristina Bicchieri
Diagnosing Norms, Cristina Bicchieri
Norms, Conventions, and the Power of Expectations, Cristina Bicchieri
The Rules We Live By, Cristina Bicchieri
I Cannot Cheat On You After We Talk, Cristina Bicchieri and Alessandro Sontuoso
Shrieking Sirens - Schemata, Scripts, and Social Norms: How Change Occurs, Cristina Bicchieri and Peter McNally