Master of Science in Organizational Dynamics Theses

Document Type

Thesis or dissertation

Date of this Version

5-8-2015

Comments

Submitted to the Program of Organizational Dynamics, College of Liberal and Professional Studies, in the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in Organizational Dynamics at the University of Pennsylvania.

Advisor: Jean-Marc Choukroun

Abstract

The thesis that follows provides a history of symphony orchestras in America, and examines innovation opportunities and strategies that could be employed to attract a younger audience and return the institution to the heyday it once enjoyed. Drawing largely on the Blue Ocean strategy, I attempt to create a landscape wherein American symphony orchestras enjoy an environment with no competitors, instead residing in a blue ocean of uncontested market space. This topic was derived from my genuine interest in hearing orchestras play on, without the imminent threat of bankruptcy and a declining customer base.

Keywords

Blue ocean strategy, innovation, American symphony orchestra, Philadelphia Orchestra, innovative orchestra, orchestra history

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Date Posted: 18 March 2016