This thesis describes the impact of women entering the workforce after 1970 on work/life balance issues. I have argued that women entering the workforce after 1970 held a different perspective from their predecessors: they believed they could develop a career as robust as their male counterparts while sustaining active engagement in personal life. This perspective created a paradigm shift in organizations, which had previously precluded the family as a stakeholder. I have discussed the business environment from the 1960’s to 2006 by reviewing several well established business theories. Empirical data has been presented supporting my thesis, interspersed with collateral material in the form of anecdotes, which demonstrate the efforts of this new generation of working women to build a successful work/life balance model. Often, these women were motivated solely by their anger at a dysfunctional system and resistant stakeholders, which compromised their success by seeing the world through a linear lens rather than as a dynamic reality. This thesis was written for women who participated in an experiment in change and, hopefully offers a cathartic evaluation of the inextricable link of work and family.