Marketing Papers
Papers from 1994
Business school prestige -- research versus teaching, J. Scott Armstrong and Tad Sperry
Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups, J. Scott Armstrong and J. Thomas Yokum
Principles for Examining Predictive Validity: The Case of Information Systems Spending Forecasts, Fred Collopy, Monica Adya, and J. Scott Armstrong
Replications and Extensions in Marketing: Rarely Published but Quite Contrary, Raymond Hubbard and J. Scott Armstrong
Judgmental Decomposition: When Does It Work?, Donald G. MacGregor and J. Scott Armstrong
Papers from 1993
Causal Forces: Structuring Knowledge for Time Series Extrapolation, J. Scott Armstrong and Fred Collopy
Escalation bias: does it extend to marketing?, J. Scott Armstrong, Nicole Coviello, and Barbara Safranek
Principles involving marketing policies: an empirical assessment, J. Scott Armstrong and Randall L. Schultz
Papers from 1992
Editorial Policies for the Publication of Controversial Findings, J. Scott Armstrong
Error Measures for Generalizing About Forecasting Methods: Empirical Comparisons, J. Scott Armstrong and Fred Collopy
Expert Opinions About Extrapolation and the Mystery of the Overlooked Discontinuities, Fred Collopy and J. Scott Armstrong
Are Null Results Becoming an Endangered Species in Marketing?, Raymond Hubbard and J. Scott Armstrong
Papers from 1991
Prediction of Consumer Behavior by Experts and Novices, J. Scott Armstrong
Strategic Planning Improves Manufacturing Performance, J. Scott Armstrong
Papers from 1990
Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis, J. Scott Armstrong
Does the Need for Agreement Among Reviewers Inhibit the Publication of Controversial Findings?, J. Scott Armstrong and Raymond Hubbard
Review of Noel Capon, John U. Farley and James M. Hulbert, Corporate Strategic Planning, Bernard J. Jaworski and J. Scott Armstrong
Review of Paul Bloomberg, The Predatory Society: Deception in the American Marketplace, Bernard J. Jaworski and J. Scott Armstrong
Review of Peter W. Huber, Liability: The Legal Revolution and Its Consequences, Bernard J. Jaworski and J. Scott Armstrong
Papers from 1989
Predicting the Outcome of Marketing Negotiations: Role-Playing versus Unaided Opinions, J. Scott Armstrong and Philip D. Hutcherson
Toward computer-aided forecasting systems: gathering, coding, and validating the knowledge, Fred Collopy and J. Scott Armstrong
Predicting Job Performance: A Comparison of Expert Opinion and Research Findings, Stephen Dakin and J. Scott Armstrong
Papers from 1988
Communication of Research on Forecasting: The Journal, J. Scott Armstrong
Research Needs in Forecasting, J. Scott Armstrong
Review of Alfie Kohn, No Contest: The Case Against Competition, J. Scott Armstrong
Review of Ravi Batra, The Great Depression of 1990, J. Scott Armstrong
Forecasting Methods for Marketing: Review of Empirical Research, J. Scott Armstrong, Roderick J. Brodie, and Shelby H. McIntyre
Papers from 1987
Forecasting methods for conflict situations, J. Scott Armstrong
Return postage in mail surveys: a meta analysis, J. Scott Armstrong and Edward J. Lusk
Papers from 1986
The Ombudsman: Research on Forecasting: A Quarter-Century Review, 1960-1984, J. Scott Armstrong
The value of formal planning for strategic decisions: reply, J. Scott Armstrong
Publishing Standards for Research on Forecasting (editorial), J. Scott Armstrong, Estella Bee Dagum, Robert Fildes, and Spyros Makridakis
Papers from 1985
Evidence on the value of strategic planning in marketing: how much planning should a marketing planner plan?, J. Scott Armstrong and David J. Reibstein
Papers from 1984
Forecasting by Extrapolation: Conclusions from Twenty-five Years of Research, J. Scott Armstrong
Review of Daniel Kahnemann, Paul Slovic, and Amos Tversky (eds.), Judgment Under Uncertainty: Heuristics and Biases, J. Scott Armstrong
Papers from 1983
Learner responsibility in management education, or ventures into forbidden research (with comments), J. Scott Armstrong
Relative Accuracy of Judgmental and Extrapolative Methods in Forecasting Annual Earnings, J. Scott Armstrong
Review of Allen Tough, Intentional Changes: A Fresh Approach to Helping People Change, J. Scott Armstrong
Strategic Planning and Forecasting Fundamentals, J. Scott Armstrong
The Importance of Objectivity and Falsification in Management Science, J. Scott Armstrong
The Ombudsman: Cheating in Management Science, J. Scott Armstrong
The Accuracy of Alternative Extrapolation Models: Analysis of a Forecasting Competition Through Open Peer Review, J. Scott Armstrong and Edward J. Lusk
Papers from 1982
Barriers to Scientific Contributions: The Author's Formula, J. Scott Armstrong
Is Review by Peers as Fair as it Appears?, J. Scott Armstrong
Research on Scientific Journals: Implications for Editors and Authors, J. Scott Armstrong
Strategies for implementing change: an experiential approach, J. Scott Armstrong
The value of formal planning for strategic decisions: review of empirical research, J. Scott Armstrong
Evaluation of Extrapolative Forecasting Methods: Results of a Survey of Academicians and Practitioners, Robert Carbone and J. Scott Armstrong
Papers from 1980
Advocacy as a Scientific Strategy: The Mitroff Myth, J. Scott Armstrong
Bafflegab Pays, J. Scott Armstrong
The seer-sucker theory: the value of experts in forecasting, J. Scott Armstrong
Unintelligible Management Research and Academic Prestige, J. Scott Armstrong
Papers from 1979
Advocacy and Objectivity in Science, J. Scott Armstrong
The natural learning project, J. Scott Armstrong
Papers from 1978
Econometric Forecasting and the Science Court, J. Scott Armstrong
Forecasting with Econometric Methods: Folklore Versus Fact, J. Scott Armstrong
The Graffiti Solution, J. Scott Armstrong
The manager's dilemma: role conflict in marketing, J. Scott Armstrong
Papers from 1977
Designing and using experiential exercises, J. Scott Armstrong
Social irresponsibility in management, J. Scott Armstrong
Estimating nonresponse bias in mail surveys, J. Scott Armstrong and Terry S. Overton
Papers from 1976
The Panalba Role-Playing Case, J. Scott Armstrong
Papers from 1975
Monetary incentives in mail surveys, J. Scott Armstrong
Tom Swift and his electric regression analysis machine: 1973, J. Scott Armstrong
The Use of the Decomposition Principle in Making Judgments, J. Scott Armstrong, William B. Denniston Jr., and Matt M. Gordon
Papers from 1974
Analyzing Quantitative Models, J. Scott Armstrong and Alan C. Shapiro
Papers from 1972
A Comparative Study of Methods for Long-Range Market Forecasting, J. Scott Armstrong and Michael C. Grohman
Papers from 1971
Brief vs. comprehensive descriptions in measuring intentions to purchase, J. Scott Armstrong and Terry Overton
Papers from 1970
An application of econometric models to international marketing, J. Scott Armstrong
How to avoid exploratory research, J. Scott Armstrong
Exploratory analysis of marketing data: trees vs. regression, J. Scott Armstrong and James G. Andress
Brand Trial After a Credibility Change, J. Scott Armstrong and David B. Montgomery
Papers from 1969
A Note on the Use of Markov Chains in Forecasting Store Choice, J. Scott Armstrong and John U. Farley
Papers from 1968
Long-Range Forecasting for a Consumer Durable in an International Market, J. Scott Armstrong
Long-Range Forecasting For International Markets: The Use of Causal Models, J. Scott Armstrong
On the interpretation of factor analysis, J. Scott Armstrong and Peer Soelberg
Papers from 1967
Derivation of theory by means of factor analysis or Tom Swift and his electric factor analysis machine, J. Scott Armstrong