Date of this Version
One hundred and fifty-one subjects were randomly divided into two groups of roughly equal size. One group was asked to respond to a decomposed version of a problem and the other group was presented with the direct form of the problem. The results provided support for the hypotheses that people can make better judgments when they use the principle of decomposition; and that decomposition is especially valuable for those problems where the subject knows little. The results suggest that accuracy may be improved if the subject provides the data and the computer analyzes it, than if both steps were done implicitly by the subjects.
Armstrong, J. S., Denniston, W. B., & Gordon, M. M. (1975). The Use of the Decomposition Principle in Making Judgments. Retrieved from http://repository.upenn.edu/marketing_papers/95
Date Posted: 15 June 2007
This document has been peer reviewed.