Marketing Papers
Title
Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis
Document Type
Journal Article
Date of this Version
January 1990
Abstract
In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.
COinS
Date Posted: 15 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Journal of the Market Research Society, Volume 32, 1990, pages 469-471.
Publisher URL: http://www.marketingpower.com/
The author asserts his right to include this material in ScholarlyCommons@Penn.