Date of this Version
In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.
Armstrong, J. S. (1990). Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis. Retrieved from http://repository.upenn.edu/marketing_papers/92
Date Posted: 15 June 2007
This document has been peer reviewed.