Date of this Version
Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.)prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).
Armstrong, J. S., & Yokum, J. T. (1994). Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups. Retrieved from http://repository.upenn.edu/marketing_papers/90
Date Posted: 14 June 2007
This document has been peer reviewed.