Marketing Papers

Document Type

Journal Article

Date of this Version

January 1999

Abstract

Hartley, Trueman and Meadows [3] contribute useful evidence on whether scientists can gain prestige by writing in a manner that is difficult to read. This has been called the bafflegab theory by some. They concluded that the evidence was not strong. This comment examines some of the conclusions from Hartley, Trueman, and Meadows (HTM) and recommends directions for further research.

Comments

Postprint version. Published in Journal of Information Science, Volume 15, 1989, pages 123-124.
Publisher URL: http://jis.sagepub.com/cgi/reprint/15/2/123

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Date Posted: 14 June 2007

This document has been peer reviewed.