Marketing Papers

Document Type

Review

Date of this Version

4-1-1984

Abstract

This book provides a convenient collection of important papers relevant to a subset of judgmental forecasting. My review discusses: (i) the scope of the readings (ii) the importance of the readings (iii) what is new (iv) how the book is organized (v) advice on using the book, and (vi) who should read the book.

Comments

Postprint version. Published in Journal of Forecasting, Volume 3, Issue 2, April 1984, pages 235-239.
Publisher URL: http://dx.doi.org/10.1002/for.3980030211

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Date Posted: 14 June 2007

This document has been peer reviewed.