Review of Daniel Kahnemann, Paul Slovic, and Amos Tversky (eds.), Judgment Under Uncertainty: Heuristics and Biases
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Marketing Papers
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Marketing
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This book provides a convenient collection of important papers relevant to a subset of judgmental forecasting. My review discusses: (i) the scope of the readings (ii) the importance of the readings (iii) what is new (iv) how the book is organized (v) advice on using the book, and (vi) who should read the book.
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1984-04-01
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Postprint version. Published in Journal of Forecasting, Volume 3, Issue 2, April 1984, pages 235-239. Publisher URL: http://dx.doi.org/10.1002/for.3980030211