Marketing Papers
Document Type
Review
Date of this Version
April 1984
Abstract
This book provides a convenient collection of important papers relevant to a subset of judgmental forecasting. My review discusses:
(i) the scope of the readings (ii) the importance of the readings (iii) what is new (iv) how the book is organized (v) advice on using the book, and (vi) who should read the book.
COinS
Date Posted: 14 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Journal of Forecasting, Volume 3, Issue 2, April 1984, pages 235-239.
Publisher URL: http://dx.doi.org/10.1002/for.3980030211