Marketing Papers
Document Type
Review
Date of this Version
April 1988
Abstract
The Great Depression of 1990 was on the New York Times best-seller list for non-fiction in the summer of 1987. It follows a standard formula for best sellers in forecasting: Forecast a great disaster, and include a formula for redemption. If the disaster occurs, you can say, "I told you so." If it doesn't occur, you say, "It is good that they listened to my advice. I saved them." How can you lose? When I first saw this book, it occurred to me that it was a hoax.
DownloadDate Posted: 14 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in International Journal of Forecasting, Volume 4, Issue 3, April 1988, pages 493-495.
Publisher URL: http://dx.doi.org/10.1016/0169-2070(88)90113-6