Date of this Version
The Great Depression of 1990 was on the New York Times best-seller list for non-fiction in the summer of 1987. It follows a standard formula for best sellers in forecasting: Forecast a great disaster, and include a formula for redemption. If the disaster occurs, you can say, "I told you so." If it doesn't occur, you say, "It is good that they listened to my advice. I saved them." How can you lose? When I first saw this book, it occurred to me that it was a hoax.
Armstrong, J. S. (1988). Review of Ravi Batra, The Great Depression of 1990. Retrieved from http://repository.upenn.edu/marketing_papers/73
Date Posted: 14 June 2007
This document has been peer reviewed.