Date of this Version
This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom cost effective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.
Armstrong, J. S., & Lusk, E. J. (1987). Return postage in mail surveys: a meta analysis. Retrieved from http://repository.upenn.edu/marketing_papers/40
Date Posted: 22 May 2007
This document has been peer reviewed.